TFC | Consultant Field Guide
Methods To Maketh New Markets
Codification of The Future Customer's working practices that delivered ground breaking loyalty and engagement programs to the likes of Nectar, the Daily Mail, Money Supermarket and Rakuten.
Results:
- The Future Customer was acquired by Nasdaq marketing agency ICF Next shortly after release, in early 2018
Role:
- 2018: Service Design & Project Lead , Consultant
- Client: The Future Customer (Latterly ICF Next)
Responsible for: Product & Project Management / User Research / Service Design / Innovation Strategy
