Loowy | Bristleless Toilet Brush Range

Drip-Free, Clog-Free, Germ-Free

Loowy | Bristleless Toilet Brush Range
Loowy Woodline | Source: Sauba Innovations Ltd.

Reinvention of the humble bristled toilet brush, creating a new market category of toilet cleaners with hygienic antimicrobial blades,that swipe the bowl clean.


Results:

  • European Design Registered
  • Multiple new product variants launched globally

Role:

Responsible for: Product Management / User Research / Product Roadmap Definition / Original Product Reinvention / Ergonomics / Industrial Design / Design for Manufacture