Coughtrie | J&G Coughtrie Industrial Lighting

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Coughtrie | J&G Coughtrie Industrial Lighting

Spin out of Coughtrie International’s heritage industrial lighting range originating from 1939, as a new aspirational consumer brand: J&G Coughtrie.

An ongoing project that started with development of the market repositioning strategy - leading to new brand creation and a roadmap of new lighting products. To date the lighting range has grown from 10 to 24...


Results:

  • Rebrand, Redesign & Relaunch of new J&G Coughtrie brand: strategy, naming, logo, visual style, brand voice, photographic style.
  • Successful repositioning of lighting into X2 more profitable markets.
  • Multiple new consumer & commercial customers using lights for fit outs & restoration projects.
  • Standalone e-commerce website with improved ranking and conversion rates.
  • Brand Trademark & Design Registrations for new lights.
  • Lighting range grown from 10 to 24.

Role:

Responsible for: Project & Product Management / Market Research / Brand strategy / Art Direction / Copywriting / Web design / Graphic Design / New Product Roadmap Definition / Ongoing New Lighting Definition & Development...