Coughtrie | J&G Coughtrie Industrial Lighting
Trusted, Timeless, Enduring.
Spin out of Coughtrie International’s heritage industrial lighting range originating from 1939, as a new aspirational consumer brand: J&G Coughtrie.
An ongoing project that started with development of the market repositioning strategy - leading to new brand creation and a roadmap of new lighting products. The first new products such as the SY-6 Compact Bulkhead can be purchased via J&G’s recently launched e-commerce site. Stay tuned for new product releases.....
Results:
- Rebrand, Redesign & Relaunch of new J&G Coughtrie brand: strategy, naming, logo, visual style, brand voice, photographic style.
- Successful repositioning of lighting into X2 more profitable markets.
- Multiple new consumer & commercial customers using lights for fit outs & restoration projects.
- Standalone e-commerce website with improved ranking and conversion rates.
- Brand Trademark & Design Registrations for new lights.
- 5 new launched lights with many more in development.
Role:
- 2022 - Present: Head of Design & Brand, J&G Coughtrie
Responsible for: Project & Product Management / Market Research / Brand strategy / Art Direction / Copywriting / Web design / Graphic Design / New Product Roadmap Definition / Ongoing New Lighting Definition & Development...
